Leonard Sweet's lastest book is an attempt to understand the current cultural phenomena that is found in social media. This is essentially a look at the modern and postmodern mindsets and lifestyles, but Sweet refers to them as Gutenbergers and Googlers respectively. I felt that Sweet did a fair job of defining them both and did not take a side with one being right over the other. Instead Sweet goes into this with the understanding that in order for the church to survive it will have to take the Googlers culture very seriously. The meat of the book is centered around dissecting the Google culture which he does using the acronym TGIF (Twitter, Google, Iphone, Facebook). It seems that this book is targeted to those in the Gutenberg culture in order to become more familiar with the Google culture and in addition to understand how the church can use the tools available to minister within the culture. I felt it was very well written and easy to understand. I would recommend this book very highly.
Click here to download and read Chapter 1.
I received this book for free for review from WaterBrook Multnomah Publishing Group.
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